Carvana

The Brief:

"Out of Home. Make the Front Page of Reddit."

People think it's ridiculous to buy a car out of a vending machine. It's not. This is:

A giant vending machine with a real car inside that you could shake, and it would dispense a free toy car.

They liked it. So they made it--and took it to SXSW. 

AD: Jason Goldberg

CD: Paul Keister