STREETEASY - IT’S OKAY TO LOOK
OUT OF HOME / DIGITAL
StreetEasy has long been transforming the exhaustingly archaic NYC apartment search to a more modern model—one built on legitimate listings and expert guidance. When StreetEasy approached Preacher for outside perspective, the challenge was clear: how do we establish StreetEasy not just as a place searchers go, but as their inspiring go-to?
What resulted was a city-takeover that injected thrill and excitement back into the search journey—all underpinned by StreetEasy's reassuring reliability. With alluring headlines and pulp-noir illustrations created by New York artist Sam Spratt, the campaign re-romanticized the idea of living in the city, opening people’s eyes to the amenity-based fantasies living behind closed doors and encouraging them to sneak a peek, even if your’e not in the market.
What your lease doesn’t know won’t hurt it — It’s Okay To Look
PRESS
Creative Directors: Nick Troop & Maxx Delaney
Art Director: Eddy Allen